Theory and Practice of Personal Selling

Theory and Practice of Personal Selling When looking for luxury in Vegas, it does not get better than the Bellagio. With a check in time of 3.00 pm and a checkout time of 12.00 noon, clients are allowed to maximize on the time spent in their rooms. The city of Las Vegas is recognized worldwide for its beaches and casinos; hence there is guaranteed human traffic all year round.Advertising We will write a custom essay sample on Theory and Practice of Personal Selling specifically for you for only $16.05 $11/page Learn More With most Americans practicing domestic tourism, over reliance on foreign tourists is minimized considerably. This guarantees steady cash flow throughout the year (Bellagio, 2010). Property Strengths The hotel guarantees clients a room regardless of check in time, as long evidence of initial booking is adduced. In case of room unavailability, the management incurs the costs of providing alternative accommodation and transport until a room is available. Delayed arrivals and departu res can be resolved by booking an extra night. This allows unlimited access irrespective of the circumstance. The hotel allows for free cancellation reservations upon receipt of notification 48 to 72 hours in advance. Failure to notify early will see the hotel bill for a night only before the subscription is terminated. A variety of credit cards is accepted provided they are genuine and valid. Competition Other attractions within the premise include dancing fountains, organic gardens, conservatories, pools and many more. It should be noted that the hotel faces competition other similar enterprises, like the Four Seasons Hotel, Mandarin Oriental, Panorama Tower North, Jet Luxury Resorts among many more. The Bellagio is a member of the Five Star Alliance of hotels (Expedia, 2010). Interested Buyer Recently, Trump International has shown interest in our property, asking Mr. Ross, one of their executive vice presidents to make enquiries. Below is an excerpt of the conversation (trump, 2 010).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Me: Good morning, this is the Bellagio, how may I help you? Mr. Ross: Good morning, I am Mr. Ross from Trump international, and I would lie to enquire about a property, you may have on the market. Me: Which one in particular, Sir? Mr. Ross: The Bellagio Me: It is a fine piece, excellent artwork, healthy financial position and positive prospects for the future. I must admit you have picked on the right one.Advertising We will write a custom essay sample on Theory and Practice of Personal Selling specifically for you for only $16.05 $11/page Learn More Mr. Ross: Yes and I hope we will go through with the project for our mutual benefit. Me: Concerning that, I ask that you give us some time to finalize on the specifics of the deal before the management presents a final submission to the markets. Mr. Ross: can you let me in on some what we should expect? Me: I am sorry sir, but we maintain a strict confidence policy for all our transactions. Please be patient. Mr. Ross: Okay sir, but do not make it lengthy. I am grateful. Have a good day.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Me: Good day too Mr. Ross. NEGOTIATION STEP Price Objection Me: Good morning Mr. Ross, how are you? Mr. Ross: I am fine thank you. How are you? Me: I am fine too, and happy that you could make time to attend this session in person, rather than take a phone call. Thank you. Mr. Ross: That shows how serious we are about this deal. Let us get down to business please. Me: The preliminary cost has been set at $ 8.7 billion. We say this because the company has an annual income of $ 1.6 after tax. This is a real catch, don’t you agree? Mr. Ross: How urgently do you need to wrap up the sale? Me: It should not extend beyond a month sir. Mr. Ross: Does that imply you need the money so urgently? Me: Yes Sir, our share holders, need their money back to pursue other investments. Mr. Ross: I bet you are willing to negotiate the price since you are in such a hurry. Me: No we are not. Mr. Ross: Please give me a call when you are ready to negotiate. Me: Okay sir please allow me to consult the board. Thank you. Product Objection Me: As I had said earlier, this is the only product placed on the market. Mr. Ross: The firm has objections about acquiring that property, especially due to the market worth. Me: I believe both parties can reach an agreement after appropriate negotiations over the same. Mr. Ross: That may not be necessary, because we need a similar product but one of a lesser magnitude. Me: Okay sir, it was nice talking to you. Lack of Interest Mr. Ross: Have you placed any other property in the market save for the Bellagio? Me: No sir, none at the moment. Mr. Ross: I apologize, but our hospitality portfolio is currently overstretched. Me: Thank you. COMMITMENT FOR SALE Trial Close Me: Are you fond of the property? Mr. Ross: Very much sir. Me: Do you agree that it would be good for your portfolio? Mr. Ross: Once again, I agree with you sir. Me: Can I count on you to recommend this deal to your superiors back in the office? Mr. Ross: Yes sir, I will try my best. T HANK YOU LETTER 3600 Las Vegas Blvd. South Las Vegas, NV 89109 Toll Free: 888-987-6667 The Trump Organization (Company) 725 5th Avenue New York NY 10022 USA Phone: (212) 832-2000 Fax: (212) 935-0141 Dear Sir, RE: SALE OF THE BELLAGIO On behalf of the board of directors and share holders, I would like to express my gratitude for the opportunity to work with you. The sale was a success, and I believe both parties were satisfied at the end of the day. We desire prosperity in your endeavors and success in your new business venture. Yours sincerely, Jack Shepherd Sales Manager, Bellagio Hotel. References Bellagio. (2010). Bellagio Las Vegas. bellagio.com. Retrieved from https://bellagio.mgmresorts.com/en.html Expedia. (2010). 5 star hotels in Las Vegas Nevada. expedia.com. Retrieved from https://www.expedia.com/5Star-Las-Vegas-Hotels.s50-0-d178276.Travel-Guide-Filter-Hotels Trump. (2010). Trump Organization. trump.com. Retrieved from trump.com/

Multiple Burden Essay Example

Multiple Burden Essay Example Multiple Burden Essay Multiple Burden Essay Apart from the social stigma, perhaps the most difficult aspect of being a single mother is the stress of carrying the host of domestic and work-related responsibilities as well as sorting out relationship issues with the father/s of their children. These women often have to mind household chores and at the same time come up with the money to pay the rent and take care of the bills. Some of them also face difficulties from irresponsible ex-partners, as revealed by Melody’s account from the yahoogroup AfAmersinglemoms or African American single moms: â€Å"It’s hard doing it by myself, but you know what the good Lord doesnt give us more than we can handle. Right now I am working independently from home in the area of entertainment, so that keeps me going. I love my kids to death, and it pisses me off that there dad only wants interaction with them when it is convenient for him. Like you alot of people are after him for money, but somehow they havent caught up with him. You know every other state takes child support seriously, the men get behind they get lock up. But here in Illinois its like they protect them and that is a bunch of crap. I am looking to connect with other african american moms and talk about our trials and tribulations. Also to get to know one another and form possible friendships. It wouldnt hurt to get together and have a girls night ocassionally. † (http://groups. yahoo. com/group/AfAmersinglemoms/message/7) African American single mothers thus faced tremendous pressure from solely shouldering child raising responsibilities, accomplishing duties at home, solving problematic relationships, and having to juggle work at the same time, as shown by Melody’s experience. Other women, however, could be considered not to be as lucky in terms of opportunities; these women often do not have enough resources and access to send their children to school or put food on the table. Nevertheless, the strength and resilience of African American women can be surprising. In the face of such problems as dual discrimination and the multiple burdens that come with single motherhood, some of them do not feel regret over their decisions and in a way even feel justified and empowered in it: â€Å"I am the same way I dont harbor bad feelings or ill will but it just upsets me when our brothas dont take care of there responsibilities. I find it to be sad, but nevertheless I have to keep it moving and continue to be both mother and father. You are so right about Karma, what comes around goes around. Yes, there are alot of us out there struggling to do for our children on are own. † ( http://groups. yahoo. com/group/AfAmersinglemoms/message/20) Alternative Action While there is a tendency for many African American women to feel a sense of empowerment from proving to society that they are able to support their children, Davis (1998) notes that an increasing number of African American women are experiencing depression. (Davis 494) Fortunately, most of these women often receive strong social support networks from their families, especially other women, and from the African American community, which gives them a sense of connectedness and value. The growth of the internet has also given these women the chance to build virtual communities with which they can meet and interact with women whose situation and issues are in some way similar to their own. It cannot be denied, however, that something has to be done to alleviate the already difficult situation of African American single mothers- and the situation of mothers of different racial identity- since racial and gender-based inequalities often hinder them from actively participating in their own development and holistic growth. The National Organization for Women (NOW), for instance, challenges women to get involved in the commitment to â€Å"continue to fight for equal opportunities for women of color in all areas including employment, education and reproductive rights. † ( now.org) In seeing the realities of African American women, I find that many of their issues resound with my own, that indeed, I am as much a victim of dual discrimination as they are. Although many of our experiences and encounters with the forms of oppression may be different due to the fact that we come from diverse cultures, our realities as women struggling to gain control over our bodies, our thoughts, and our destinies are what binds us, and I think that nobody else will work towards our freedom from racial and gender discrimination except for women themselves. : Boyd, Julia A. In the company of my sisters. New York: Dutton, 1993. Davis, Ruth E. â€Å"Discovering Creative Essences in African American Women: The Construction of Meaning around Inner Resources. † Women’s Studies International Forum, 21, 5: 1998 Dickerson, Bette J. African American Single Mothers: Understanding Their Lives Families. Sage Publications, 1995. Reid, Lori L. â€Å"Occupational Segregation, Human Capital, and Motherhood: Black Women’s Higher Exit Rates from Full-time Employment. † Gender Society, 16: 2002. Roberts, Dorothy. â€Å"Race, Gender, and the Value of Mother’s Work. † Social Politics: 1995. https://groups.yahoo.com/neo/groups/AfAmersinglemoms/conversations/topics/20.

Serial Killer Nurse Kristen Gilbert

Serial Killer Nurse Kristen Gilbert Kristen Gilbert is a former Veterans Administration (VA) nurse who was found guilty of murdering four VA patients in the early 1990s. She was also convicted of attempting to murder two other hospital patients and has been suspected in the deaths of dozens more.   Childhood Years Kristen Heather Strickland was born Nov. 13, 1967, to parents Richard and Claudia Strickland. She was the oldest of the two daughters in what appeared to be a well-adjusted home. The family moved from Fall River to Groton, Mass., and Kristen lived out her preteen years without any significant problems. As Kristen grew older, however, friends say she became a habitual liar and would boast of being related to Lizzie Borden, a notorious serial killer. She could be manipulative, threatening suicide when angry, and had a history of making violent threats, according to court records. A Nursing Job In 1988 Kristen earned her degree as a registered nurse from Greenfield Community College. That same year, she married Glenn Gilbert, whom she met at Hampton Beach, N.H. In March 1989, she landed a job at the Veterans Administration Medical Center in Northampton, Mass., and the young couple bought a home and settled into their new life. To fellow workers, Kristen seemed competent and committed to her job. She was the type of co-worker who would remember birthdays and organize gift exchanges during the holidays. She seemed the social butterfly of the C Ward where she worked. Her superiors rated her nursing as highly skillful and noted how well she reacted during medical emergencies. In late 1990, the Gilberts had their first child, a baby boy. After returning from maternity leave, Kristin switched to the 4 p.m. until midnight shift and almost immediately strange things began to happen. Patients began dying during her shift, tripling the medical centers rate of deaths over the previous three years. During each incident, Kristens calm competent nursing skills shined, and she won the admiration of her fellow workers. An Affair After the Gilberts second child was born in 1993, the couples marriage seemed to falter. Kristen was developing a friendship with James Perrault, a security guard at the hospital, and the two often socialized with other workers at the end of their shifts. At the end of 1994, Gilbert, who was actively having an affair with Perrault, left her husband and their young children. She moved into her own apartment and continued to work at the VA hospital. Kristens co-workers began to grow suspicious  about the deaths that always seemed to occur during her shift. Although many of the patients who died were old or in poor health, there were also patients who had no history of heart problems, yet were dying of cardiac arrest. At the same time, supplies of ephedrine, a drug with the potential to cause heart failure, began to go missing. Suspicious Deaths and a Bomb Threat In late 1995 and early 1996, four patients under Gilberts care died, all of cardiac arrest. In each case, ephedrine was the suspected cause. After three of Gilberts coworkers voiced their concerns that she may have been involved, an investigation was opened. Shortly thereafter, Gilbert left her job at the VA hospital, citing injuries she sustained while at work. By the summer of 1996, Gilbert and Perraults relationship had become strained. In September, federal authorities investigating the hospital deaths interviewed Perrault. Thats when the bomb threats began. On Sept. 26 while working at the VA hospital, Perrault took a phone call from someone claiming to have planted three bombs at the hospital. Patients were evacuated and police called, but no  explosives were found. Similar threats were made to the hospital the next day and on the 30th, all during Perraults shifts. Two Trials It wasnt long before police linked Gilbert to the calls. She was tried and convicted in January 1998 of making a bomb threat and sentenced to 15 months in prison. Federal investigators, meanwhile, were getting closer to linking Gilbert to the patient deaths at the VA hospital. In November of 1998, Gilbert went on trial for murder in the deaths of Henry Hudon,  Kenneth Cutting, and  Edward Skwira, as well as the attempted murders of two other patients,  Thomas Callahan, and Angelo Vella. The following May, Gilbert was also charged in the death of patient Stanley Jagodowski. The trial began in November 2000. According to prosecutors, Gilbert committed the murders because she craved attention and wanted to spend time with Perrault. In seven years at the hospital, prosecutors said, Gilbert was on duty when more than half of the 350 recorded patient deaths occurred. Defense lawyers countered that Gilbert was innocent and that her patients had died of natural causes. On March 14, 2001, jurors found Gilbert guilty  of the first-degree murder in three of the cases and second-degree murder in the fourth. She also was convicted of  attempted murder in the case of two other hospital patients and sentenced to four life sentences. She dropped her appeal of the sentence in 2003. As of February 2017, Gilbert remained incarcerated in federal prison in Texas. Sources Farragher, Thomas. Caregiver or Killer? The Boston Globe. 8 October 2000. Goldberg, Carey. Former Nurse on Trial in Patients Deaths. The New York Times. 23 November 2000. Gorlick, Adam. Murderous Nurse Escapes Death Penalty.  ABC News. 26 March 2001. HLN Staff. When Serial Killers Strike: The Angel of Death on Ward C. CNN. 1 April 2013.

Case analysis Coursework Example | Topics and Well Written Essays - 1500 words

Case analysis - Coursework Example To begin with, it is crucial to examine the threat of emergence into the MP3 industry. The threat of entry expresses a medium possibility since the cost of production is moderate. For instance, the cost of packaging, of iRiver, is ?69 and the entity can sell the same at ?163. This suggests that it may stimulate new rivals into entering the market because the cost of producing mp3 products is meager. In addition, there is a considerable product margin that attracts new competitors. IFPI issued reports of a speculated increase in demand of music in mobile phones and the internet. This may swap physical formats of storing musical information such as CD’s and DVD in the succeeding years. In turn, many companies would wish to enter the market and pose market share threat to existing companies. For instance, the Microsoft Company has launched an MP3 product that is known as Zune. Such a product may be a competitive rival with the Apple Company products such as iPod. However, such an entry might be constrained with the difficulty of gaining market share. The Apple Company is reigning as the market leader because they face economies of scale that prohibits new entrants from the market. Sales of iPods make a figure of over 10 million and a considerable margin cost. It is crucial to highlight that there are only seven dominant companies in the MP3 industry. This is in spite of the idea that there are over 100 companies that participate in the production and sale of MP3 products. This is a manifestation of economies of scale that bar competitors from accessing the market. Additionally, the concept of differentiated products makes existing companies indispensable. For instance, the Apples’ iPod Nano has superb features such as the ability for easy downloads of songs. It becomes difficult for new entrants to have products that can overcome the customer belief in the existing companies. The second component of the five porter model pertains to buyer’s ba rgaining power. There are several quality products that place the customer in a tricky choice scenario for the most appealing model. In addition, these models follow price setters such as Apple in delivering pricey products. For instance, Apples’ products go at steep prices of $ 299. This makes the consumer to lose their bargaining power because several customers would be willing to purchase the music players without consideration of their prices. In this perspective, the customers possess a low bargaining power. Another feature that presents, in the MP3 player industry, pertains to consideration of brands over price. This suggests product differentiation that sets high prices for its products. Companies such as Apple set steep prices and establish high switching costs to other brands. This further cuts down on the customer bargaining power as a considerable number would be willing to purchase due to the high utility that the products present. In the end, customers purchase p roducts because of their superb features and attractive appearance. Additionally, there is the threat of substitute products. The digital products have distinct features that place them at a platform whereby they cannot easily be replaced by other products. This creates a medium threat of substitute from other products. Besides, the digital music products possess notable advantages for customers. For instance, the iPods possess a high quality stereo sound that gives them an edge

Innovative Nursing Care Delivery Models Essay Example | Topics and Well Written Essays - 750 words

Innovative Nursing Care Delivery Models - Essay Example Development Team for Innovative Nursing Care Model As a matter of fact, implementation of any particular change in organization needs proper planning along with the formation of an effective team that can execute the planned activities accordingly. Contextually, the team working towards proper implementation of the model will encompass two Registered Nurses (RNs) along with two assistants. It has been observed that there are altogether 1,047 licensed beds in the organization, which will further be divided into subsections with equal numbers in each one of them applying this model. Furthermore, each of these sections will be accompanied with a set of RNs and assistants designed to implement the model efficiently (Adventist Healthcare, 2013; Health Workforce Solutions, 2008). The rationale for selecting RNs and assistants can be justified, as the model selected for implementing in the particular healthcare organization follows the â€Å"Human Caring Theory of Jean Watson†, which depicts the role of nursing practices or nurses in assuring knowledgeable and unique healthcare practices. Hence, based on this ground, Adventist Healthcare will need to prioritize and select RNs to ensure proper implementation of the chosen model. Moreover, the decision of selecting nurses should also be targeted towards providing opportunities for nurses to enhance their position and role in the healthcare organization. ... iciency within the workplace by utilizing the available manpower more effectively in delivering better quality care to the patients (Alliance for Health Reform, 2011). Additionally, the team that will implement the model will also include the top management officials to supervise the approaches of the RNs and their assistants throughout the process in Adventist Healthcare (Health Workforce Solutions, 2008). This will in turn ensure that the model operates in alignment with the set organizational goals and values to achieve maximum efficiency when implemented. Incorporation of Nurse Caring Delivery Model in Adventist Healthcare As illustrated earlier, with the assistance of the Nurse Caring Delivery Model, the management in Adventist Healthcare will be able to directly correlate with the organizational objectives to be achieved through its mission and values. The model is primarily a team-oriented nursing framework, developed entirely with the intention to ensure humanistic approach i n delivering healthcare services to the patients. It is also believed that the model ensures cost efficient services with maximum quality and safety for the patients along with continuous improvement in set of services provided. Moreover, another vital aspect of the model is that it augments work satisfaction level amid the nurses, subsequently resulting in declined turnover of the same within the organization (Adventist Healthcare, 2013; Health Workforce Solutions, 2008). In order to attain the complete benefits of the model, it will be implemented in the organization following certain planned steps. The model will be implemented in separate departments within the organization comprising of a medical unit, a telemetry unit and an intensive care unit among others. After a stipulated period

Critical Response Paper Research Example | Topics and Well Written Essays - 750 words

Critical Response - Research Paper Example This paper will explore the film’s content, as well as formal aspects, including, among others, performance and genre. Almodovar appreciates the element of desire, particularly homosexual desire, which is a tough topic regarding a normal human condition. The director considers desire as the absolute necessity to be wanted or desired, however, the interplay of desires often makes it difficult for two desires to correspond. The integration of such a sensitive topic in the film not only adds to its richness, but also highlights the array of formal aspects employed to present the issue in a delicate manner. Almodovar’s use of comedy and comic sensibilities eases the manner in which the touchy issues of homosexuality, nudity, violence, jealousy and lust are presented and discussed. According to Smith (187) La Ley del Deseo develops the central theme of morality as highlighted by homosexuality and transsexuality. Almodovar’s style also encompasses the use of themes to develop new themes. For instance, the theme of love without constraints results in the emergence of the theme of death. The disregard of sexual differences in the endeavor to find love without restrictions results in the eventuality of death. Pally (35) perceives Almodovar’s presentation of these touchy issues as celebratory instead of frightening. Almodovar uses light to frame the film’s characters’ faces with a sense of protection and care, which does away with the characters’ inherent confusion. This use of light allows the viewer to appreciate the braveness and joyousness of the characters that choose to be true to their true emotions regardless of the outcome. The extravagant use of bright color in the film speaks to Almodovar’s visual style. In addition to the integration of color in the film, Almodovar incorporates art, for instance, the hopper print that appears in Pablo’s apartment. The use of bright colors and art adds to the filmà ¢â‚¬â„¢s overall visual superiority. In addition, Almodovar uses other stylistic touches such as fade and close-up. For instance, in one scene, framing shifts from a close-up of Pablo’s eyes to the revolving wheels of his car, the wheel cover aligns perfectly with Pablo’s pupils (La Ley del Deseo). In essence, even when Almodovar portrays Pablo’s makeshift family as incredibly outrageous through silly narrative, the director protects the nobility, emotional richness and strength of all characters. Characterization adds to the richness of the film. For instance, while the film appears to be falling apart in some instances, characters such as Tina who is fierce, funny and independent do not fall apart, thereby holding the film together. Operating in a cultural environment that frowns upon nudity, especially male nudity, Almodovar does his best to deal with the awkwardness of the topic in a comic manner. However, according to Medhurst (127) the use of comedy in pre senting serious issues in La Ley del Deseo complicates the manner in which Almodovar and the film are perceived culturally. Notably, since comedy relies on inside cultural knowledge, the region from which La Ley del Deseo was generated largely influences the appreciation of the film’s message (Medhurst 132). Spanish roots have significantly influenced the film’s raw material, thereby impacting the way people from other cultures perceive its intrinsic message. On

The Purpose of the Corporation Essay Example | Topics and Well Written Essays - 2000 words

The Purpose of the Corporation - Essay Example The authors assert that although the diverse assumptions of each of the two groups tend to be "logically or intuitively connected to represent it coherent world view, favoring one [group] does not require that we exclude the other." A major purpose of stakeholder theory is to help corporate managers understand their stakeholder environments and manage more effectively within the nexus of relationships that exists for their companies. However, a larger purpose of stakeholder theory is to help corporate managers improve the value of the outcomes of their actions, and minimize the harms to stake-holders. The whole point of stakeholder theory, in fact, lies in what happens when corporations and stakeholders act out their relationships. To this end, we conclude this volume with our view of contributions that stakeholder theory can make to redefine the corporation through a focus on performance measurement. The criticism of stakeholder theory that it cannot define what or who is or is not a stakeholder, as well as the attempts to delimit stakeholders, is perhaps misplaced. In spite of the atomistic nature of early definitions, stakeholder theory embodies in its very nature it relational view of the firm which incorporates the reciprocal dynamics of community, and the theory's power lies in focusing management decision making on the multiplicity and diversity of the relationships within which the corporation has its being and the multipurpose nature of the corporation as a vehicle for enhancing these relationships in their various dimensions. Freeman holds that nothing less than a redefinition of the corporation is needed and, as seen earlier, he recognizes that a redefinition of the corporation requires a redefinition of the self. And, ultimately, such a reconstructed self requires a reconstructed philosophic context within which conceptually to locate its relational nature. Critical Analyses on Milton Friedman's Arguments on "The Social Responsibility of Business Is to Increase Its Profits" Friedman is therefore dismissive of any notion of corporate social responsibility: 'The doctrine of social responsibility is fundamentally subversive......there is one andonly one social responsibility of business- to use its resources and engage in activities designed to increase its profits so long as it engages in open and free competition without deception and fraud" (Friedman, 1970). Milton Friedman1, back in the early 1960s, argued that the one and only social responsibility of a company is to increase its profits He moreover equaled corporate donations with hypocritical window-dressing and tactics approaching fraud. According to his logic, social engineering is doomed to failure for several reasons: corporate managers do not have the necessary skills or expertise to arbitrate between competing claims of different sections of society - such competence is only given to an elected government; corporate managers are not elected and have therefore no political mandate to decide between competing claims for resources - again, such competence i